Get Real Results From Your Website
Business Gateway
14 January from 10:00 – 13:00
Venue : Dunfermline Business Centre, Izatt Avenue, Dunfermline, KY11 3BZ, Fife
This workshop will:
- explain what makes a good website
- enable constructive criticism of your current website
- help you set measurable and achievable goals for your site
- assist you in preparing a detailed plan for a new or revised website
- prepare you to work with suppliers to create an effective site
More information at – www.bgateway.com/events/event?id=d9edd1c4-f81e-48ac-95ab-a38e00ab9291
Improve your Search Engine Ranking
Business Gateway
27 January from 13:30 – 16:30
Venue : Ben Nevis Hotel & Leisure Club, North Road, Fort William, PH33 6TG, Highland
This workshop will look at :
- how search engines work
- the importance of good copy and meta data
- registering with major search engines
- updating the site
- how to measure the improvement to your site
More information at – www.bgateway.com/events/event?id=c0d3e999-437d-479d-8297-a3bf00bf9a66
Build a business website
Business Gateway
4 February from 09:30 – 12:30
Venue : Caladh Inn, 11 James St, Stornoway, HS1 2QN, Western Isles
This workshop will look at :
Event description –
This workshop is aimed at businesses with little or no website experience, but a desire to start building an online presence. You will find out some of the basics about websites and then get the chance to put the theory into action and build your own site using the free online tool Spanglefish. There will be expert help available during the workshop and you will receive detailed instructions to let you continue to develop your website after the course.
More information at – http://www.bgateway.com/events/event?id=6930dafb-cca4-4b2c-8bbd-a41700e6d5a7
Accessible Tourism workshop
Visit Scotland
17 February from 13:30 – 15:30
Venue : The Caledonian Hotel, 10-14 Union Terrace, Aberdeen, AB10 1WE
This workshop will look at :
Event description –
Unlock the potential for new customers
Many of our visitors have access needs whether or not related to a disability, for example, older and less mobile people and families with young children have specific needs and requirements that often make taking a holiday a stressful and time consuming task. Understanding these customers’ needs and providing the right information and customer service can unlock potential new business for you.
This workshop will help you to describe your business facilities and services to visitors with a range of access needs. Participants will be given simple, practical help to develop an access statement or guide – good quality information is a powerful tool to unlocking potential by making your business more appealing to a growing market of Accessible Tourism visitors. By tapping into this market your business can benefit from:
- Higher occupancy rates and Loyal customers who keep returning = better return on time invested
Chris McCoy, VisitScotland’s Diversity and Equality Manager will introduce the event with an introduction to Accessible Tourism and its growth potential.
Spaces are limited so reserve your place quickly to avoid missing out on this free opportunity to increase the appeal of your business to this lucrative market.
This FREE event is open to all tourism businesses and event organisers in Aberdeen.
More information at – Visit Scotland – Eventbrite