Are you Attending the Annual General Meeting?
Please confirm if you are attending the AGM – book your place HERE or contact Eleanor on 01462 894483,
The AGM will be held on Monday 29th October 2018 between 4pm and 5pm at the Hilton Glasgow Hotel.
Month: October 2018
City of Edinburgh Council Consultation into Tourist Tax
Earlier this month the City of Edinburgh Council agreed to progress to a formal consultation concerning the best possible arrangements for introducing a Transient Visitor Levy (TVL) / Tourist tax in the city. The consultation aims to capture the views of stakeholders across the city, but particularly those in the hospitality and tourism sector, city businesses and investors, culture partners, visitors, and residents.
This is an opportunity to have your views heard on the specific proposals City of Edinburgh Council is making around an Edinburgh TVL. To give us your views, please click on the link below and fill in the questionnaire. When you have completed the questionnaire, please share the link among your networks.
The ASSC does not support a Tourist Tax, while there has been no economic impact assessment of whether such a tax could be detrimental to local operators or the economy. It should also be noted that Scotland has the highest rate of VAT in Europe, at 20%. Other cities that have introduced a tourist tax charge significantly lower VAT on tourism services. You can read our position here, before taking part in the consultation: ASSC TVL Written Evidence.
Take part in our online consultation
Alongside the online consultation, there will also be an opportunity to get involved in consultation events aimed specifically at industry and businesses across the city and resident events happening across the city in the coming months.
The Council will host a consultation event for city accommodation investors on:
- Monday 5 November 2018 – 2:30pm to 4pm
The Council will also host 3 consultation events the hospitality and tourism sector, city businesses and culture partners on:
- Monday 19 November 2018 – 11:30am to 1pm
- Monday 26 November 2018 – 11:30am to 1pm
- Thursday 29 November 2018 – 2pm to 3:30pm
If you would like to attend any of these events please send a confirmation by email tostrategyandinsight@edinburgh.gov.uk.
Finally, the Council will also be hosting 6 resident focus groups taking place during the consultation period.
Workshop from Fife Tourism Partnership
Advanced Digital Marketing for Tourism Workshop from Fife Tourism Partnership.
“This advanced level workshop will help those with a good knowledge of digital marketing take their skills and knowledge to the next stage. Focusing on advanced techniques, this session enables delegates to develop digital marketing plans, manage and implement campaigns, and analyse results.
“We focus on analysis of results throughout. Learn how great digital customer experience leads to improved performance, an increase in conversion rates, better customer loyalty and improved return on investment. This intensive session will help you see immediate, practical benefits and gain a deeper understanding that will drive better results for your tourism business.
Cost: £25
Workshop Content
- Introduction to the advanced digital marketing process
- Developing compelling offers based on demand side data
- Cross channel media planning
- Creative advertising techniques
- How to develop a landing page that converts
- Best practices to analyse results and act on insights
What do I need to bring?
“Delegates can bring a device (laptop, tablet, smartphone) to access the tools discussed. Please note that you require a Google account to access some of these tools. Don’t forget to bring a power pack.
Who should attend?
“This workshop is aimed at businesses owners and managers with a good knowledge of digital marketing who want to take their skills and knowledge to the next stage. Ideally, delegates should have Google Analytics, Google Ads (formerly Google Adwords), and Search Console already set up.
“It may be of benefit but not essential for delegates to have attended one or both of the following workshops beforehand: Digital Boost workshop “Digital Marketing Strategy”, Digital Tourism Scotland workshop “Results-Driven Digital Marketing for Tourism: The Essential Guide.”
What will I learn?
- How to use an effective digital marketing development process
- How to select the right digital marketing channels for strong ROI
- How to develop compelling messages for your different audiences
- How to generate qualified leads, online bookings or sales transactions
- How to analyse the results of A/B testing for ongoing business improvement
Important notes:
- “Once registered, you will receive automatic email reminders prior to the workshop as well as as a link to the feedback form on the day of the workshop. In order to receive the link to the slides and any further communication, please give your consent when registering for this event.
- “DTS events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.
“DTS is a partnership programme supported by VisitScotland, Scottish Enterprise, Business Gateway, Highlands and Islands Enterprise, Skills Development Scotland, Scottish Government and Scottish Tourism Alliance. The workshops and awareness sessions are delivered by Elevator.This event is brought to you in collaboration with Fife Tourism Partnership.”