Inclusive Tourism Innovation Workshop
Worth approximately £14 billion to the UK Economy, the Inclusive Tourism market is one you should know about.
This diverse market offers lots of opportunities to attract new visitors and to create long lasting loyal customers who will come back again and again to enjoy your offer.
Come along to learn more about Inclusive Tourism and how you can increase your share of the market. You’ll also have the chance to hear from Gillian Beaton at the Scotch Whisky Experience about what they’ve been up to to ensure their visitor experience is truly accessible and to attract a growing accessible tourism audience.
Objectives of the workshop:
- To raise awareness of the Inclusive Tourism market opportunity
- To help you consider product or service innovations which appeal to the market
- To identify potential new collaborative opportunities
- To launch the new ETAG Inclusive Tourism Business Opportunity Guide
What to expect on the day:
- Hand’s on activities to help you develop and explore new inclusive products/experiences
- Presentation on the Inclusive Tourism market opportunity
- Case studies showing best practice examples
- Creative techniques to help you develop opportunities for innovation and collaboration
- Awareness raising of Edinburgh’s existing offering
Who should attend? Representatives of tourism businesses actively involved in developing and delivering tourism products and offerings. The programme will help you identify new ideas for products, explore them with other businesses and plan to implement them.