Ancestral Tourists Welcome Scheme
Genealogy has been identified by VisitScotland as a growing and important niche market in Scotland, with an estimated 50m people worldwide claiming Scottish ancestry. Recent research shows that 68% of North Americans cited “genealogy/ researching ancestors” as a motivation for travel to Scotland, with ancestral tourists staying longer and spending significantly more than the average tourist to Scotland.
As the market grows and demand spreads (‘Genealogy’ is one of the three most regularly requested search topics on the Internet), the opportunity exists to distinguish your business as being able and keen to offer local advice and point towards specialist ancestral tourism resources. This opportunity holds particular significance looking forward to VisitScotland’s 2017 theme year; the Year of History, Heritage and Archaeology.
VisitScotland’s has launched an Ancestral Welcome Scheme. Read more…