Cycling Tourism Industry Guide

VisitScotland has published a new Cycling Tourism Industry Guide.  It can help you make the most of the cycling tourism market and help Scotland establish itself as a world-class cycling destination. With the UCI Cycling World Championships around the corner, this guide will help your business to capitalise on the growing cycling tourism market.

We aim to provide businesses with information on the scale of the cycling tourism opportunity. Through robust market insights, and advice on how best to reach our cycling visitors, we want to help you to service their specific needs. A little investment can go a long way for this market.

Cycling has experienced a boom in interest from our visitors both international and domestic. People can experience all that Scotland has to offer as they seek to improve their health and well-being.

SHORT-TERM LETS LEGISLATION CHANGES IN SCOTLAND

VisitScotland has today published a Short-Term Let landing page on VisitScotland.org.
New Scottish legislation for short-term lets will come into effect on 1 October 2022. Learn what the legal requirements for letting a holiday property are, and how the new licensing laws in Scotland will work.
You can find all the information that the Industry Advisory Group has collated on this page pertaining to the new short-term let regulations.
We look forward to continuing to add more content to the pages in the coming weeks and months.

What is the short-term let legislation?

The Scottish Government has introduced a licensing regime for short-term lets in Scotland. Under the scheme, local authorities will be required to establish a short-term let licensing scheme by 1 October 2022.

If you are an existing host or operator (operating before 1 October 2022) you will have to apply for a licence before 1 April 2023.

After 1 October 2022, new operators of short-term let accommodation must have a licence before taking any bookings.

By 1 July 2024 it will be illegal to operate a short-term let without a licence.

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Scottish Government Update – New International Brand Campaign for Scotland – Scotland is Open and Scotland Brand Marque Launch

Brand Scotland has launched a new nation brand campaign and the first brand marque for Scotland that aims to build awareness of the values that make Scotland a good global citizen and will inspire international audiences to live, work, visit, study, and do business.

Background Information – Brand Scotland

Formed in 2018, Brand Scotland is the collective communications efforts of the Scottish Government, VisitScotland, SE/Scottish Development International, Highlands and Islands Enterprise, Universities Scotland, Creative Scotland and Scotland Food & Drink to harness our energy, expertise and resources together and increase the impact of all our work in building Scotland’s global reputation and in order to stimulate renewed and sustainable opportunity. Our partners are sharing this campaign update with their networks and partners too so it might reach you more than once, but we wanted to share to be sure it reaches you.

Globally recognised for creativity and innovation, Scotland continue to lead from the front with a bold approach to nation branding with a fresh, creative, contemporary way of presenting our country, our values and the new single nation marque to share with the world what kind of nation we are and aspire to be in the future.

‘Scotland is Open’ Brand Launch

The new 80 second brand film called ‘Scotland is Open’ showcases our values (Welcoming, Generosity of Spirit, Pioneering, Determined, and Creative) in a way that is inspiring, has strong emotional appeal and can firmly position us as a ‘force for good’ representing an international outlook built on kindness, equality, fairness, and climate.

Watch the video.

The Brand Scotland ‘Scotland is Open’ Campaign will run from today 8 November until 17 December on digital, social and through media partnerships with BBC Worldwide and New York Times.

The target audience for this campaign is people in major cities in Germany, France and the USA who reflect our Scotland Is Now values and who are open-minded, liberal and progressive.

Scotland Brand Marque Launch

Scotland’s new brand marque is inspired by the wild, free-flowering thistle, and its ability to thrive in the most unlikely places, reflecting our values of generosity and determination. The design concept also draws inspiration from fanning and swaying pleats of kilts in motion which is rendered in one single line of upward movement and momentum creating a unique, organic visual perspective.