STA Local Visitor Levy Manifesto

Ahead of the Scottish Government’s plans to introduce legislation that will give local authorities the power to introduce a visitor levy, as the recognised overarching tourism body for Scotland, the Scottish Tourism Alliance (STA) has produced a Local Visitor Levy Manifesto with Recommendations.

The Manifesto was developed with STA’s Council and Board – which includes widespread representation from across the tourism, hospitality, supply, and business sectors – and in consultation with our Destination Forum Group.

In the event that visitor levy legislation is introduced, the tourism industry is committed to working closely alongside the Scottish Government and local authorities to ensure that it is executed in the most effective way and used as a force for good, with net revenue raised reinvested in local tourism priorities that contribute to making Scotland a world leader in 21st century tourism.

It is crucial that there is proper scrutiny, impact assessment and analysis ahead of the legislative process getting underway, with a key role for the newly formed Regulatory Joint Taskforce in considering the concerns from sectors around the significant cost or operational impacts of introducing the power to charge a local visitor levy.

This must happen to secure widespread buy-in from all key stakeholders, particularly visitors who will have to pay a levy, businesses that will need to manage its collection, and local authorities dealing with its administration.

What must not happen is a repeat of the issues experienced concerning the introduction of the Short-Term Lets Licensing Scheme and Deposit Return Scheme. A consistent, national, cross-sectoral, and transparent approach is integral to its success.

We strongly believe that renewed consultation is needed with the tourism industry and proper financial costings undertaken before proceeding with introducing the proposed legislation.

We are inviting the Scottish Government to consider in detail and respond to the recommendations contained in our Manifesto, particularly providing clarity on whether VAT will be applied to a visitor levy and transparency about the unintended consequences this could create.

The introduction of a visitor levy must not have an inadvertent impact on businesses, which continue to undergo recovery following the COVID-19 pandemic and the current financial crisis.

Collectively, we must ensure that if a visitor levy is to be introduced, it should be done in a coordinated and clear way that places the enhancement of Scotland’s tourism offer at its heart.

Read the manifesto: Scottish Tourism Alliance – Local Visitor Levy Manifesto

New EmbraceScotland Visitor Website and Jackets Optional Campaign Film Launched

SCOTLAND’S tourism industry is set for a boost with the launch of an exciting new venture to help visitors book the best self-catering accommodation in the country.

EmbraceScotland, from the Association of Scotland’s Self Caterers (ASSC), is the online go-to destination for tourists to custom-build their stay on these shores.

The new campaign, called ‘Jackets Optional’, features both the launch of the brand new web portal for visitors to Scotland, from near and far, and a specially produced film, which showcases the best that Scotland has to offer, whatever the weather. 

The web portal empowers holidaymakers to book unique self-catering holiday cottages directly with operators and provides potential guests with breaks in ‘the real Scotland’, giving holiday let owners a commission-free booking platform bringing engaged guests to their self-catering holiday home.

The film, a legacy to build on VisitScotland’s Year of Stories 2022, not only gets to the heart of the beauty and serenity of our country, but it also shows the nostalgia and the sensory overload you can experience in Scotland. The film conveys that a self-catering holiday in Scotland can be about relaxation, or it can be an adventure. It could be an adrenaline rush, or it could just be about getting away from everything you’re used to, whether you need a jacket or not.

Fiona Campbell, Chief Executive of the Association of Self-Caterers, said“Scotland has so much to offer every visitor to our country. Unrivaled beauty, striking landscapes, peace and tranquility, and even occasional inclement weather. We are delighted to launch our platform and accompanying film today, to showcase all that Scotland has to offer. Scotland has some of the best destinations anywhere in the world and we want to make it as easy as possible for people planning to visit to find them.”

Vicki Miller, Visit Scotland Director of Marketing, said“Digital channels play a significant role in marketing Scotland both domestically and internationally, helping consumers research and book their trips. Our own research shows that people are seeking out emotional connections when they choose to travel. The EmbraceScotland film shows the variety of what’s on offer, year-round, to meet those needs and boost visitors’ wellbeing.”  

Jackie Robertson, Owner Knoydart Hide, said: “Doing things differently… a stay at Knoydart Hide and Knoydart House Studio Room begins from the moment you step into our world. The slow adventure starts with an individualised and direct personal booking experience to our award-winning honeymoon hideaways. We know how important family and reconnection time is, it’s not just about the hot tub under the stars, the breakfast in bed views to die for or the dolphins escorting your ferry across the loch.  We live and love to create magic for our guests. Going under the radar and above the parapet to share with you our unique sense of place in the West Coast of Scotland where you can slow down beautifully. Cultures, traditions, landscapes, music and people all waiting to be discovered only through EmbraceScotland.”

Embrace Scotland ‘Jackets Optional’ Campaign Film

Editor’s Notes

For more information, contact Victoria Brooks: victoria@assc.co.uk 07868 339404, Association of Scotland’s Self-Caterers

John Crawford (john@halogencom.com) or Fraser McGowan, (fraser@halogencom.comHalogen Communications, 0131 202 0120 or 07999 059089.

A selection of images are available to use with the Press Release on request and the film can be found at embracescotland.co.uk and on EmbraceScotland’s social channels.

Association of Scotland’s Self Caterers

Founded in 1978, the Association of Scotland’s Self-Caterers (ASSC) represents over 1,700 members, operating self-catering properties throughout Scotland, from city centre apartments to rural cottages, to lodges and chalets, to castles. Our vision is that the ASSC takes the leading role in advancing a vibrant and prosperous self-catering sector recognised as pivotal to the future of Scotland’s tourism economy. Our purpose is to empower our diverse and professional membership, enabling them to deliver exceptional experiences to guests. Our focus is on supporting businesses and communities in the promotion of Scottish self-catering as a sustainable, inclusive and responsible form of accommodation.

https://www.assc.co.uk

Happy Christmas and a Peaceful, Successful and Healthy 2023

The ASSC team would like to wish you all a very Happy Christmas and a Peaceful, Successful and Healthy 2023.

We will be taking a well-earned rest over the Christmas period. Our offices will be closed from Thursday 22nd December until Thursday 5th January.

“As we approach the end of another year of challenge, change and progress, I would like to convey my thanks to all of you for your continued loyalty as members of the ASSC. We are one big community, working together to ensure the very best for our sector and for the tourism economy of Scotland.

Despite the challenges that we face, as an association, our vision is that the ASSC takes the leading role in supporting and promoting a vibrant and prosperous self-catering sector that is recognised as pivotal to the future of Scotland’s Tourism Economy. Our purpose is to empower our diverse and professional membership, enabling them to deliver exceptional experiences to guests. Our focus is on supporting individuals, businesses and communities in the promotion of Scottish self-catering as a sustainable, inclusive and responsible form of accommodation, at the heart of Scotland’s tourism offer.

As we continue our role to lead, represent and support our members, the small team working behind the scenes quietly continue to go above and beyond the call of duty which reaffirms their strength, passion and commitment to our members, the sector and to the organisation. I would like to convey my thanks to them for all the additional work that has been carried out in 2022 as we continue to navigate through rapidly changing regulations and ongoing challenges whilst continuing our day-to-day roles.

The challenges will continue into 2023 but I am confident that there will also be significant opportunities ahead for the self-catering sector in Scotland.

Thank you for your ongoing support and patience and we very much look forward to working with you all in 2023.”

Fiona Campbell, ASSC CEO